Written by Emma Seppala.
The number-one attribute CEOs look for in their incoming workforce (according to an IBM survey of more than 1,500 CEOs across 33 industries and 60 countries) is not discipline, integrity, intelligence, or emotional intelligence. It’s creativity.
After all, every company wants to be at the forefront of its industry and on the cutting edge of innovation. And for that, you need highly creative employees.
While much of the advice on becoming more creative is known, what’s harder to figure out is how busy executives actually find time to put it into practice. To find out, I spoke to some of the most innovative leaders across key industries, from technology to consulting to manufacturing. Here’s what they said.
Seek out unfamiliarity. Research shows that we are at our most creative when we are in an unfamiliar environment. One study showed that spending a few days out in nature disconnected from all devices — an unfamiliar and unusual experience for most people — led to a 50% increase in creativity.
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